The Swiss super automatic espresso machine manufacturer said Eiermann’s diverse set of 'coffee, technology and branding’ experiences will be key in driving its growth plans
Andre Eiermann, Global Marketing Director, Eversys
Eversys has appointed Andre Eiermann as its new Global Marketing Director to broaden its reach across international markets.
The Swiss super automatic espresso machine manufacturer said Eiermann’s extensive coffee industry background will be ‘invaluable’ in driving its marketing efforts and the expansion of the Eversys brand.
Having joined Swiss coffee trader Volcafe in January 2000, Eiermann has since held several brand manager roles at Mondelēz International, managerial marketing positions for UCC Coffee in Switzerland, and most recently served as General Manager for Victoria Arduino in Australia and New Zealand.
In a press release Eversys added that Eiermann had founded a coffee academy, launched a specialty coffee range, competed and judged in barista competitions and published a book on specialty coffee.
“Having had the pleasure of knowing Andre for quite some time, I am absolutely thrilled to welcome him aboard the Eversys Team. Not only is he an all-around fantastic individual with an insatiable appetite for knowledge, but he also boasts an incredibly diverse set of experiences that allow him to seamlessly bridge the worlds of coffee, technology, and branding. It is with great anticipation that we look forward to seeing Andre’s contributions to the Eversys brand. His passion, drive, and unique perspective promise to bring a fresh, dynamic energy to the Eversys,” said Christian Haueter, Commercial Director, Eversys.
“I am excited to join Eversys in Switzerland and to continue my coffee journey with such an innovative, technology driven company with a vibrant start-up mentality and a warm human touch,” Eiermann added.
Eversys is expected to complete the expansion of its Sierre production facility by the end of 2023, increasing capacity by 46%. The development will enable the increased production demands of producing a fully automatic coffee machine for cold brewed coffee.
Further indicating the Swiss super automatic espresso machine manufacturer’s growth plans, Eversys has opened regional offices in the UAE and Singapore within the last six months to boost customer engagement and cater to increased demand for super-automatic coffee machines across the Middle East and south east Asia.