In other coffee business news... 7-13 October 2022

The sky’s the limit for Caribou Coffee, Nestlé goes above and beyond for towns down under, Probat’s new roaster is a gas and Café Kitsuné gets on firm-footing with latest fashion collab

Fresh brewed Caribou Coffee is now available onboard any of Sun Country’s 98 routes | Photo credit: Sun Country Airlines


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US – Caribou Coffee reaches new heights with airline partnership 

US airline Sun Country has announced the next stage of its partnership with Caribou Coffee, offering passengers complimentary hot coffee beverages from the Minnesota-based coffee chain. Caribou Coffee was named the Official Coffee of Sun Country earlier this year, with the airline serving the company's ready-to-drink Cold Brew Coffee since January 2022. Having invested more than $250,000 in equipment upgrades onboard its airplanes, complementary fresh brewed Caribou Coffee is now available onboard any of Sun Country’s 98 routes across 78 airports in the US, Canada, Mexico, Central America and the Caribbean. 


Australia – Nestlé Professional raises the profile of towns down under 


Nestlé Professional has launched its second ‘Celebrate Australia’ campaign, partnering with local Rotary Clubs to showcase six new Australian towns. Three towns – Alice Springs, Boorowa and Mandurah – are featured on 1kg tins of Nescafé Blend 43. For the 2022 promotion, Nestlé’s Australian Milo brand also features three towns – Charters Towers, Burnie, and Geelong – on its 1.9kg tins. Nestlé Professional said each town chosen to be illustrated on its limited-edition range ‘uniquely embodies community spirit and unity’. Local Rotary Clubs in the six towns have each received an AU $5,000 ($3,100) grant from Nestlé Professional to invest in a community initiative. 


Germany – Probat in its element with hydrogen-powered roaster  


German coffee roasting and plant machinery company Probat has unveiled its new hydrogen-powered roaster. Presented at the Connecting Markets symposium, held at Probat’s Emmerich headquarters, the company said that hydrogen-powered roasting presents an invaluable opportunity to help decarbonise the coffee industry and that adaptation for industrial-scale roasters is currently under development. 


France – Café Kitsuné takes footwear collab in its stride  


Boutique coffee group Café Kitsuné has collaborated with Palladium on a new contemporary version of the French footwear brand’s iconic Pallabrousse boot, featuring Café Kitsuné’s fox logo. The two companies say the Café Kitsuné x Palladium Pallabrousse boots are suitable for the long working hours of a barista due to its durability, adding that the new design blurs the boundaries between professional and every day with a unique ‘Art de Vivre’. The boots are available online at Palladium and Maison Kitsuné and in selected Maison Kitsuné boutiques. 


Singapore – Huggs Coffee’s embraces sustainability with merchandise range 


Singapore-based coffee chain Huggs Coffee has announced a partnership with Mandai Wildlife Group for a new sustainable merchandise collection inspired by outdoor exploration and the joys of coffee. Huggs Coffee, which features a bear as its logo, said the collection shares the plight of the Malayan Sun Bear species, a vulnerable species native to Southeast Asia. The merchandise includes Mandai-branded packaged coffee, bags and reusable coffee cups and is produced using sustainable methods and materials. The range is available at selected Huggs Coffee outlets and Mandai retail stores. 

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