Gail’s currently operates approximately 80 stores across London and the south of England | Photo credit: Narain Jashanmal

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UK bakery café chain Gail’s has launched a new recruitment campaign promoting a healthy work-life balance for its staff.

The company said that more than 50% of hospitality workers in the UK would consider leaving the industry due to unsociable hours.

Titled ‘The Early Bird Never Works Late’, the campaign focuses on typical working hours at Gail’s which enable employees to start early and have time later in the day to spend with friends and family.

Oli Cavaliero, Group head of Talent at Gail’s, said that 35% of management applications submitted to the company are from people currently working in late night operations who want to stay in the industry but reclaim their evenings for social and family time.

“With bakeries closing by 7pm, employees can enjoy work-friendly hospitality hours without the late shifts, spending time with their family or partaking in their hobbies in the evenings. Gail’s doesn’t have double shifts like hospitality venues, which have late-night operations. Well-being and a work-life balance is important to Gail’s and is also one of the most important factors for job seekers,” Gail’s said.

Launched in 2005, Gail’s currently operates approximately 80 stores across London and the south of England.

US investment firm Bain Capital Credit acquired Bread Holdings, which owns Gail’s Bakery and The Bread Factory, in September 2021 for an undisclosed sum.