With with significant category growth forecast over the next 12 months, the alt-milk brand is widening its MENA distribution to include hospitality businesses in Bahrain, Jordan, Oman, Qatar and Saudi Arabia
Tres Marias said the initial focus of the expansion is on the region’s café, hotel and restaurant market | Photo credit: Tres Marias
Dubai-based coffee and alternative milk brand Tres Marias is launching a new range of plant-based milk products across the Middle East and North Africa (MENA) region.
The company is expanding its Barista Plant-Based Milk range from its native UAE market to the wider Gulf Cooperation Council nations, including Bahrain, Jordan, Oman, Qatar and Saudi Arabia.
Tres Marias said the initial focus of the expansion is on the region’s café, hotel and restaurant market, with plans to diversify into retail distribution in 2023.
The plant-based milks are currently distributed in oat, soya and almond varieties, with coconut to be made available soon.
“Tres Marias is expected to grow by 70% this year, and with the successful launch of our plant-based milk line, our projection is to do a further 35% growth in 2023 within the plant-based category. This is a crucial moment for Tres Marias. Expanding regionally requires a lot of groundwork from the entire team including myself, but we are all excited to take on the challenge and embark in this new chapter for the brand,” said Maria Pavani, Founder, Tres Marias.
Tres Marias Coffee was founded in June 2019 and commenced a distribution partnership with Ally Coffee to exclusively distribute its packaged coffee beans. The company then expanded its operations to include specialty instant coffee and coffee capsules in Dubai.