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Spain’s East Crema Coffee targeting 50 stores by 2024

Specialty coffee chain East Crema Coffee has opened its fifth store in Spain amid ambitious expansion plans to scale the business to 50 locations within the next two years

East Crema Coffee has mooted Malaga, Seville, Bilbao and Mallorca as potential locations for growth | Photo credit: East Crema Coffee


 

Spanish specialty coffee chain East Crema Coffee has opened its fifth store and is targeting 50 outlets by 2024. 
 

The new Valencia outlet is the company’s first outside of Madrid, where it also plans to open its sixth location before the end of the year. 


Launched in October 2020, East Crema Coffee has mooted Malaga, Seville, Bilbao and Mallorca as potential locations for outlet growth. 


Alberto Velarde, CEO of East Crema Coffee, said domestic expansion will continue via company-operated outlets but that potential international growth would likely involve franchising the business. 


Spain is the eighth largest market by outlets across Europe, comprising more than 1,300 stores. World Coffee Portal research forecasts the Spanish branded coffee shop market to contract over the next five years, reducing to 1,246 outlets by 2027. 
 

The market is led by US coffee chain Starbucks, Madrid-based Rodilla and US brand Dunkin’, which operate 138, 99 and 58 stores respectively. 


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