In other coffee business news... 14-20 May 2022

Justin lends brand Bieber to Tim Hortons’ latest cold brew, Costa Coffee encourages Brits to make a meal of lunchtimes, capsule waste weighs heavy on Nestlé and Hawaii gets tough on counterfeit coffee

Tim Hortons customers across Canada and the US can now try Biebs Brew | Photo credit: Tim Hortons


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Tim Hortons announces new coffee collaboration with Justin Bieber 

Tim Hortons customers across Canada and the US can now try Justin Bieber's next Tims-inspired creation, Biebs Brew, a vanilla flavoured Tim Hortons Cold Brew. The launch follows a similar collaboration in 2021 which saw bite-sized Timbits donuts introduced in the Canadian chain’s outlets.

New Zealand’s Coffee Supreme acquired by Pioneer Capital 

Wellington-based coffee roaster Coffee Supreme has been purchased by investment company Pioneer Capital for an undisclosed sum. Managing Director Randal Barrett said that the investor was attracted by the business strategy that sits behind Coffee Supreme and that Pioneer Capital will support Coffee Supreme expand ‘New Zealand café culture and customers in overseas markets’. 

Costa Coffee and M&S Food prioritise lunchtime during British Sandwich Week 

Costa Coffee is leveraging its partnership with M&S Food to encourage UK customers to make more of their lunch break, as new research reveals two years of mainly working from home has negatively affected the nation’s lunch habits, with a third of Brits feeling they don’t take long enough for lunch each day. Located in cities found to take the shortest lunch breaks, specially designed benches have been provided to entice people outside and make the most of their lunch break. 

Kathrine Löfberg appointed new chair of c&c climate resilience initiative 

The Steering Committee of the initiative for coffee&climate (c&c) has appointed Kathrine Löfberg as its new Chair, leading its efforts to develop climate smart coffee production, strengthen the resilience of smallholder coffee farming families and share beneficial coffee sector knowledge. c&c operates in Indonesia, Ethiopia, Tanzania, Uganda, Brazil, Honduras, and Guatemala.  

Nestlé to share data on recycled coffee capsules to highlight consumer impact 

In collaboration with the London-based start-up Nozama, Nestlé is implementing a new initiative in Barcelona that will see Nozama software add traceability and transparency to the process of recovery and recycling of Dolce Gusto coffee capsules. By weighing the capsules that are going to be recycled on a smart scale, users can accumulate credits that can be exchanged for prizes and discounts in the same Nestlé Market store. 

Hawaii Coffee Association to launch anti-counterfeiting and traceability tool 

The Hawaii Coffee Association, which represents Hawaiian coffee growers, processors, retailers, and service providers, has announced an agreement with product traceability company Oritain to build a state-wide ‘origin fingerprint’ database to verify the origins of Hawaii grown coffee. HCA executive director Chris Manfredi said that the partnership would ‘thwart counterfeiting’ which currently represents ‘unfair competition to Hawaii’s growers’. 

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