| Australia

Gruppo Cimbali launches new Australian hub to grow its Oceania and Asia-Pacific presence

The Italian coffee manufacturer has established a Melbourne Hub showroom to leverage interest in Australian coffee culture in the wider Oceania market

The Melbourne Hub features separated fully immersive areas from several Gruppo Cimbali brands | Photo credit: Gruppo Cimbali

Gruppo Cimbali has launched its newest organisation hub in Melbourne, Australia, to capitalise on the growth of the coffee industry in the Oceania region and cement a presence in the ‘Coffee Capital of the World’.

The Melbourne Hub showroom features separated fully immersive areas from Gruppo Cimbali brands LaCimbali, Faema, Slayer and Casadio.

In a press release Enrico Bracesco, General Manager of Gruppo Cimbali, said the company’s presence in the Oceania and Asia-Pacific region is fostering a positive and ‘even educational relationship’ with the coffee community, with the new hub enabling professional baristas to experience a variety of brands, rather than a one-size-fits-all machine.

“There has been a growing fascination in the Oceania region with experimenting different settings to achieve various flavor profiles of coffee. Especially in Australia, coffee is viewed as a way of life, placing importance on quality, paying close attention to the origin and type of bean used, roasting, and taking the time to enjoy the outcome itself. We’re proud to be able to provide such a space to encourage experimentation and allow creativity to flourish with our machines,” said Millie Chan, Gruppo Cimbali’s Regional Director of Asia and Pacific.

In December 2020, Gruppo Cimbali announced the opening of a hub in Singapore to serveSoutheast Asia, Oceania, and the North Asian markets of Hong Kong, Korea, Japan, Macau, China, and Taiwan.

The Italian manufacturer of commercial espresso and cappuccino equipment has four production facilities in Italy, as well as the Mumac Coffee Academy in Milan.

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