Kuwait-based COFE app says it will use the acquisition of Kaffeen to expand its customer base in Saudi Arabia and beyond as part of its “collaborative eco-system”
COFE App connects users to prominent coffee chains in the Middle East for pick-up and delivery | Photo credit: COFE App
COFE App has further broadened its reach in the Middle Eastern mobile coffee ordering market after acquiring Saudi competitor, Kaffeen.
Kaffeen, which like COFE App was launched in 2018, is a third-party app connecting users to coffee shops for pick-up and delivery. The move follows COFE App’s acquisition of UAE-based e-commerce platform, Sippy Beans
, in February 2022.
“For COFE we have always sought to create a collaborative ecosystem and our acquisition of Kaffeen is yet another step in that direction. We want to work with people who have the vision to change the way people access their coffee worldwide, and that passion is very strong with Kaffeen co-founders Hassan & Hashem Aljawad. With Kaffeen’s market expertise and experience onboard, we are sure to reach out to even more coffee lovers across KSA and beyond,” said COFE App Founder & CEO, Ali Al Ebrahim.
Launched in 2018, COFE App enables users to order coffee beverages for home delivery, pick-up, and delivery-to-car. The app connects a network of around 4,000 stores from more than 700 prominent coffee chains, including Costa Coffee, Caribou, Dunkin’, and Gloria Jeans, in Kuwait, Saudi Arabia, the UAE, Egypt, and Oman.
In August 2021 COFE App raised $10m investment to grow its concept in the MENA region and shortly after partnered with Saudi Arabian media conglomerate
MBC Group to promote its platform internationally.