| Brazil

Inaugural São Paulo Coffee Festival attracts 12,000 visitors

More than 12,000 people attended The São Paulo Coffee Festival, 24-26 June, to celebrate Brazil’s vibrant coffee scene and heritage, marking the first time a coffee event of this scale has been held in a producing country

The São Paulo Coffee Festival marked the first time that a coffee consumer event of this scale has been held in a coffee producing country | Photo credit: São Paulo Coffee Festival


The São Paulo Coffee Festival welcomed more than 12,000 visitors to the São Paulo Bienal Pavilion, at Ibirapuera Park, Brazil, 24-26 June 2022.

Surpassing the 9,000 visitors expected over the three-day event The São Paulo Coffee Festival celebrated the city's vibrant coffee scene alongside Brazil’s esteemed coffee growing community and heritage.

Organised by Allegra Events and Café Editora and sponsored by Nescafé and 3 Hearts, The São Paulo Coffee Festival marked the first time that a coffee consumer event of this scale has been held in a coffee producing country.  

“We were delighted and heartened by the response from São Paulo’s coffee community, who showed true dedication to their craft. It was humbling to be so warmly received in Brazil, with The São Paulo Coffee Festival clearly demonstrating the exciting potential of specialty coffee in the world’s largest coffee producing nation,” said Jeffrey Young, CEO, Allegra Group.  

With tickets sold out and more than 60,000 coffees served, exhibitors, including Starbucks, illy, Coffee Lab and the the Brazilian Specialty Coffee Association (BCSA) presented the latest products and innovations set to transform the Brazilian specialty coffee market. 

Of the 12,000 attendees, more than 1,500 visitors participated in the available workshops and lectures. 

The São Paulo Coffee Festival also showcased the National Barista Championship, organised by the BCSA, which for the second consecutive time recognised Boram Júlio Um, from Um Coffee Co., as the best Brazilian barista. He will now compete for the World Championship during September’s Melbourne International Coffee Expo in Australia. 

Following the success of the inaugural event, Allegra Events and Café Editora have confirmed The São Paulo Coffee Festival will return 23-25 June 2023 in the same location. 

First launching The London Coffee Festival in 2011, Allegra Events also hosts festivals around the world, including New York, Paris, Milan and Amsterdam. 

The New York Coffee Festival takes place at the Metropolian Pavillion, October 7-9 2022

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