9,000 coffee experts and enthusiasts alike are expected to descend on The São Paulo Coffee Festival, 24-26 June 2022, in a celebration of Brazilian coffee culture and its esteemed coffee growing community
The Coffee Festival will take place in Brazil, the largest coffee producing country in the world, for the first time | Photo credit: Allegra Events
The inaugural São Paulo Coffee Festival will take place on 24-26 June at Bienal – Parque Ibirapuera, Brazil, celebrating the world’s largest coffee producer and São Paulo’s vibrant coffee scene.
The Nescafé and 3 Hearts-sponsored event will be hosted by Allegra Events and Revista, showcasing more than 60 exhibitors, including illy, the Brazilian Specialty Coffee Association and Starbucks.
The event, which is expected to attract more than 9,000 visitors across three days, offers visitors the opportunity to taste new coffees, participate in sensory experiences and attend educational workshops.
The São Paulo Coffee Festival will also teach delegates about how coffee is produced from farm to cup, how a coffee roaster works, and the burgeoning Brazilian specialty coffee scene.
Additionally, the São Paulo Coffee Festival will host the Brazilian Barista Championship, with 20 competitors vying for the coveted accolade.
“São Paulo's specialty coffee scene is full of great professionals and cutting-edge innovation. Consumers and industry professionals alike are set to take home unforgettable experiences and enjoy the best coffee experiences that Brazil has to offer,” said Caio Alonso Fontes, Director of Café Editora.
The São Paulo Coffee Festival has received the Neutral Event Seal, highlighting its commitment to reduce, quantify and neutralise the carbon emissions generated by the event.
The São Paulo Coffee Festival's sister events also take place in London, New York, Paris, Amsterdam and Milan.