In other coffee business news… 14-21 July 2022

Greenpeace declares war on Hong Kong’s 400 million disposable coffee cups, EG Group takes a front seat at the French Grand Prix and McCafé’s cup overfloweth with a year’s free coffee for Australian customers 

Greenpeace is to launch a new returnable coffee cup scheme in six cafés in Sheung, Hong Kong | Photo credit: Greenpeace


 


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Greenpeace launches reusable scheme to tackle Hong Kong's coffee cup waste
 

Environmental group Greenpeace has revealed that Hong Kong residents discard approximately 400 million disposable coffee cups per year. A survey of more than 1,000 adults in Hong Kong revealed that 37% of respondents regularly consume takeaway coffee, averaging three purchases-a-week. However, only 3% said they always bring their own cups. Greenpeace is set to launch a new returnable coffee cup scheme in six cafés in Sheung this month, with a new mobile app to raise awareness of the issue by helping consumers trace their cups. 
 

EG Group becomes an official partner of the McLaren Formula 1 Team 

 

EG Group has become an official partner of the McLaren Formula 1 Team for the 2022 French Grand Prix. The global petrol station forecourt operator, which operates LEON and Cooplands, as well as licensed outlets of Starbucks, Cinnabon and Greggs, will see its branding displayed on the McLaren vehicles during the event. Over 90,000 spectators are expected at the Circuit Paul Ricard on 24 July for the French Grand Prix. 

 

McCafé offering free coffee for a year to over 1,000 Australians 

 

McCafé has begun a nationwide promotion in Australia offering 1,025 MyMacca's app users the opportunity to win a free daily McCafé beverage for a year. The chain will announce 25 winners each day between 20 July and 30 August, with customers needing to purchase any beverage from a McCafé outlet in Australia to be entered into the draw. The promotion follows the recent announcement that rival Australian fast-food chain Hungry Jack’s is to rollout 410 Jack’s Café outlets across the country, following a successful trial earlier this year. 

 

Tchibo and Berry unveil coffee capsules made from renewable materials 

 

German coffee roaster and café giant Tchibo has introduced coffee capsules made from renewable sources as part of a partnership with US plastic packaging firm Berry Global. The collaboration, which sought to find a more sustainable solution to growing at-home coffee consumption following the pandemic, created a coffee capsule produced from bio-based raw materials, such as leftover waste and residue oils and fats. The conversion of Tchibo’s Qbo capsule material has resulted in approximately 35% fewer CO2 emissions, according to the Technical University of Berlin. Tchibo is a coffee roaster, retail coffee brand and distributor that also operates around 550 branded cafés in Germany and a further 320 across Europe. 

 

Três Marias targets ‘untapped’ Middle East plant-based milk market 

 

Dubai-based coffee roaster and retailer Três Marias has launched a plant-based milk range in the United Arab Emirates and will begin shipping to Saudi Arabia, Bahrain and Oman later this year. The company has said that the first product launched is an oatmilk beverage with plans to introduce soy, almond and coconut-based milks before the end of 2022. CEO Maria Eduarda Becker said that plant-based milk remains an ‘untapped sector in the region’ and told the Brazil-Arab News Agency that Três Marias plans to develop a sustainable coffee shop offering only plant milk in 2023. Launched in 2019, Três Marias operates from the Dubai Multi Commodities Centre (DMCC) Coffee Centre. 


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