A Juan Valdez store in New York | Photo credit: Jim Henderson 

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Juan Valdez is laying the ground for a major programme of US expansion, partnering with Hurd Construction Management to open 182 stores across Florida by 2025.
 
According to a press release, Florida-based Hurd will develop a strategic construction programme and deliver newly built café locations for Juan Valdez as part of a multi-year construction investment worth $50m.
 
“I can remember the Juan Valdez logo flashing across television and magazine ads as a child. Now, as the brand is set to expand in Florida, we are eager to be its local construction partner,” said Hurd Construction Management President Brandon Hurd.
 
Juan Valdez was founded by the Colombian Coffee Growers Federation in 2002 to promote the South American nation’s coffee growing industry. It represents more than 540,000 coffee producing families in Colombia and describes itself as the only major coffee brand that belongs to coffee producers.
 
Juan Valdez operates more than 330 cafés in Colombia and a further 130 locations in 14 international markets, including Chili, Peru, Bolivia, Paraguay, Spain and Malaysia.
 
The coffee chain also operates a handful of stores across the US, which will become one of its largest markets internationally if the planned stores in Florida are realised.

In November 2021, Juan Valdez opened its first store in the Netherlands, the result of a partnership between the Colombian Embassy in Amsterdam and the Colombian Coffee Growers Federation. The chain also opened its first café in Argentina in January 2022.