Greggs is set to open a new in-store café concept at Primark's flagship store in Birmingham, UK, with the companies also collaborating on a limited-edition clothing line
The 130-seat store will be Greggs' largest | Photo credit: Primark
Greggs has teamed up with Primark to open its largest store in the UK. The 130-seat ‘Tasty by Greggs’ café concept will open at the fashion retailer’s flagship store in Birmingham, UK.
Featuring “donut inspired” seating areas, the café will serve Greggs’ full coffee and food menu, with customers able to order for click & collect via the Greggs app.
The new Greggs store will join branches of Smokey Barbers, the Primark Beauty Studio and Disney Café, when it opens on 12 February 2022.
The partnership will also see Primark launch a limited-edition Greggs-branded clothing collection available at 60 of its stores across the UK from 19 February.
“Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops,” said Raymond Reynolds, Business Development Director at Greggs.
“We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range,” said Tim Kelly, Director of New Business Development at Primark.
Greggs kicked off 2022
in a strong position after posting a 5.3% rise in revenues to £1.23bn ($1.66bn) compared to the same period in 2019. The food-to-go and coffee chain opened 131 outlets in 2021, including 50 franchised locations, and now operates more than 2,180 stores in the UK