Kuwait-founded COFE App says it will use the acquisition to expand its e-commerce marketplace and cater to growing demand for home coffee brewing
COFE App is tapping in to greater demand for at-home coffee | Photo credit: COFE App
Coffee shop ordering platform, COFE App, will broaden its digital offering after acquiring UAE-based e-commerce platform Sippy Beans.
Launched in 2019, Sippy Beans is described as a local specialty coffee marketplace connecting coffee drinkers, independent cafés and specialty roasters from the UAE and around the world.
According to a press release, the acquisition will further facilitate COFE App’s growth strategy, including its recently launched COFEstore feature, which sells a range of international and artisanal coffee brands alongside brewing equipment and accessories.
“As people continue to work from home, the demand for home brewing is only increasing. Our mission is to provide coffee lovers with an easy online experience that meets all your coffee-related needs, delivering value and convenience at every step of your coffee journey, said COFE App Founder and CEO, Ali Al Ebrahim.
Launched in 2018, COFE App enables users to order coffee beverages for home delivery, pick-up, and delivery-to-car. The app connects a network of around 4,000 stores from more than 700 prominent coffee chains, including Costa Coffee, Caribou, Dunkin’, and Gloria Jeans, in Kuwait, Saudi Arabia and the UAE.
In August 2021 COFE App raised $10m investment to grow its concept in the MENA region and shortly after partnered with Saudi Arabian media conglomerate
MBC Group to promote its platform internationally.
The company has also signed a deal with Colombian coffee producer and distributor Palmeto Inversiones, which will supply COFE App with specialty Colombian coffee.