The Stockholm-based coffee chain has launched in Denmark with a store in Copenhagen’s popular Nørrebro shopping district
Waynes said the new Nørrebro store will appeal to Copenhagen’s ‘dynamic and multicultural’ consumers | Photo credit: Waynes Coffee
Stockholm-based Waynes Coffee has opened its first café in Denmark in the Nørrebro neighbourhood of Copenhagen.
The coffee chain, which has more than 70 stores in Sweden, said it will appeal to Copenhagen’s ‘dynamic and multicultural’ consumers at the high footfall Nørrebrogade shopping street location, which has a strong Swedish community.
“We are incredibly happy and proud to be able to open the first Waynes Coffee in Copenhagen. We hope that Waynes will become the new meeting place in Nørrebro, where people can gather over a coffee,” said Mathilda Mertz, Store Manager, Waynes Nørrebrogade.
Founded in Stockholm in 1994, Waynes is the second largest café operator in its native market and also operates stores in Germany, Norway, Cyprus, Jordan, Saudi Arabia and Vietnam.
The coffee chain recently opened its first express café concept outlet in the Väla centrum shopping centre in Helsingborg. Waynes said the on-the-go format could ‘open up a whole new market’ for the brand.
World Coffee Portal forecasts the total Scandinavian branded coffee shop market will return to pre-pandemic levels by 2024, with Denmark expected to lead the region’s growth.