| US

Oatly expands hospitality reach across the US with Graduate Hotels deal

The Swedish company is expanding its reach in the US hospitality channel, rolling out its Barista Edition and Chocolate oatmilk products across more than 20 Graduate Hotels locations in US university towns from next year 

The partnership will see Oatly’s Barista Edition and Chocolate oatmilks served across Graduate Hotels' food and beverage units | Photo credit: Tomasz Modzelewski


Oatly will become the brand standard oatmilk served across more than 20 Graduate Hotels properties in the US from January 2023. 

Launched in 2014 by Nashville-based real estate developer AJ Capital Partners, Graduate Hotels is a hand-crafted collection of hotels residing in university-anchored towns in the US and the UK. There are currently 31 hotels across the US, including in Berkeley, California, Columbus, Ohio, and Oxford, Mississippi, as well as two in the UK in Cambridge and Oxford.  

The partnership will see Oatly’s Barista Edition and Chocolate oatmilks served across food and beverage units across the properties, including in restaurants, Poindexter coffee shops and on-the-go sites. 

“We’re thrilled to bring Oatly to Graduate Hotels locations across the country and reach not only guests themselves, but the students that often gather at these special and truly unique properties. This is an exciting step in continuing to make Oatly a part of consumers’ everyday lives, bringing them plant-based options that are both better for the planet and incredibly delicious. We’re especially happy to broaden our footprint with a great partner like Graduate Hotels in some of the coolest college towns around,” said Mike Messersmith, President, Oatly North America. 

Headquartered in Malmö, Sweden, Oatly products are available in more than 20 countries globally. 

The company cited trading restrictions and production challenges as adversely impacting sales during its third quarter. In November 2022 Oatly reported revenue growth of 7% to reach $183m, with sales increasing 23% in the Americas. 

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