Bluestone Lane hops on Heineken non-alcoholic beer promotion, English football club gives single-use coffee cups a red card and Franke Coffee Systems gets on the road to drive new sales
Bluestone Lane has partnered with Heineken for the marketing campaign of its 0.0 non-alcoholic beer | Photo credit: Hrushikesh Chavan
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East coast Bluestone Lane stores go teetotal with Heineken 0.0 partnership
US boutique café brand Bluestone Lane has partnered with Heineken to promote the Dutch brewer's 0.0 non-alcoholic beer. Customers in 19 Bluestone Lane stores across the Northeast US can try the beverage for free. Heineken’s ‘Now You Can’ campaign was first launched in 2018, supported by $7.3m investment in TV commercials, cinema, digital and social, and trade promotions with hospitality businesses. The agreement marks a second in-store partnership for Bluestone Lane this year after the company began stocking beverages from US wellness brand INBLOOM in January.
Aston Villa FC kicks out single-use coffee cups
English football club Aston Villa has partnered with recycling company Event Cup Solutions to introduce reusable coffee cups at its Villa Park stadium for the 2022/23 season. Following a ONE Planet ONE Chance Reusable Cup System trial implemented at the stadium last year, Aston Villa said reusable cups will be now used in all kiosks and hospitality sites across the stadium for both hot and cold beverages. The measure is forecast to eliminate over 300,000 single-use cups across the football season. Fans will pay a 10p deposit for each cup, which is refundable on return of the cup or can be donated to the Aston Villa Foundation.
Franke takes North American road trip to drive coffee machine sales
Tennessee-based Franke Coffee Systems North America has taken its coffee machines on the road to consumers across North America via a roadshow van. Initially designed to overcome the pandemic restrictions that prevented the automatic coffee machine manufacturer from meeting customers and attending trade shows, the van will provide customers with the opportunity to view three Franke coffee machines: the S700, A800 Fresh Brew and the A1000 FLEX. Doug Smith, Vice President of Sales, said he is excited to see customers ‘experience its coffee machines in a unique way’.
Notes strikes a chord with Boutique Hotelier Awards sponsorship
London-based speciality coffee roaster and wine bar Notes has been announced as the Official Coffee Partner of the Boutique Hotelier Awards 2022, which celebrate excellence across the UK’s hotel industry. Notes, which operates 12 locations across London, said the sponsorship will help drive awareness of specialty coffee in the hotel industry and hopes to engage with new operators at the October event.
Scooter’s Coffee joins forces with Wounded Warriors Family Support
US drive-thru coffee chain Scooter’s Coffee has entered a fifth consecutive year supporting Wounded Warriors Family Support (WWFS), a non-profit which provides support to the families of those who have been wounded, injured or killed during US combat operations. Participating locations of Scooter’s Coffee will encourage customers to add $1 to their order, with all proceeds benefiting WWFS. Scooter’s Coffee, which operates nearly 500 drive-thru stores across the US, donated $44,000 to WWFS last year.