China Post has launched its first Post Coffee store in Beijing following a trail earlier this year, highlighting the growing potential of coffee in traditionally tea-drinking China
China Post is reportedly planning to expand operations across its network of post offices | Photo credit: via Shutterstock
China’s state-run post office China Post has opened its first Post Coffee store in Beijing following a trial outlet
within the Xiamen International Trade Building in February 2022.
Dong Kexin, Chief Marketing Officer of Post Coffee, was quoted in local media confirming that further outlets will launch in Beijing soon with China Post planning to expand operations across its network, which comprises 54,000 post offices across China.
While the state-run post office is unlikely to challenge the country’s largest branded coffee chains, led by domestic chain Luckin Coffee
and international chain Starbucks
, the move further demonstrates the growing appeal of coffee and café culture in China.
World Coffee Portal data shows China's branded coffee shop market is forecast to exceed 36,000 stores by 2025.