| Sweden

Oatly appoints Mars and Danone execs to support global growth

The Swedish oatmilk maker has appointed a trio of senior executives to execute the next phase of its global growth strategy, including scaling its international footprint, refining supply chain and manufacturing performance, and launching new products

Oatly is gearing up for further international growth with the appointment of a new senior leadership team | Photo credit: Oatly

Oatly has expanded its senior leadership team as it gears up for further growth over the next 12 months. The Malmö-based company has named Jean-Christophe Flatin as its Global President and Daniel Ordonez as Chief Operating Officer.
Peter Bergh, Oatly’s current Chief Operating Officer, has been named Chief Strategy Officer. All will take up their roles effective 1 June 2022 and will report directly to the company’s CEO, Toni Petersson
In a press release, Oatly said the new team would enable it to grow its international footprint, sharpen its supply chain and manufacturing practices and leverage its new production plants for product innovation.
Oatly’s new Global President, Jean-Christophe Flatin, has more than 30 years’ experience with confectionary and beverage giant Mars, where he held senior roles including President of Innovation, Science, Technology, and entrepreneurial segment, Mars Edge. Flatin, will be responsible for enhancing Oatly’s operating model and increasing the global connectivity of the company’s innovation, food science, supply chain, business technology, and sustainability functions.
As Chief Operating Officer, Daniel Ordonez will lead and support Oatly’s operations and development in new and existing markets. He brings to the role more than 30 years’ experience in consumer-packaged goods, having served as Chief Growth Officer of Dairy and Plant-Based at Danone as well as holding senior leadership positions at Unilever’s Personal Care and Home Care divisions.
In his new role of Chief Strategy Officer, Peter Bergh will be responsible for leading global strategic and business development initiatives and promote Oatly to traditional dairy consumers.
Oatly was dogged by supply chain issues in the latter part of 2021, with the company only fulfilling around 70% of orders, including to Starbucks stores, as demand outstripped supply globally.
The company has, however, moved to address supply and production challenges, including the opening of three new production facilities in 2021, with further sites in the US and Europe in the pipeline.
Reporting its results for the full year ended 31 December 2021, Oatly said revenues rose 52.6% to $643.4m compared to the same period in 2020.

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