Despite enduring a 63% revenue decline in 2020, the coffee and food-to-go chain is now pressing ahead with outlet expansion as sales recover to 2019 levels
SOHO Coffee currently operates a total of 41 stores | Photo credit: SOHO Coffee
SOHO Coffee has signalled a significant sales recovery from pandemic disruption over the last 18 months. Despite the coffee and food-to-go chain reporting a revenue decline of 63% to £4.2m for the year ending 31 January 2021, the chain is now seeing positive sales growth compared to 2019 levels.
According to a company press release, SOHO coffee will open a further two new stores this year, having opened two since June 2021.
“Although sales continued to be impacted through the first half of 2021, SOHO is pleased to report positive sales growth on 2019 as the business moves into the second half the year. To support the recovery and future growth, the business is continuing to focus on strong team retention and investment in new product development and marketing,” said a company spokesman.
Founded in Cheltenham in 1999, SOHO Coffee operates 41 stores at travel hubs, high streets, and shopping centres internationally, including in the UK, Spain, Portugal and Qatar.
The coffee chain also opened its first directly managed travel unit at Bristol Airport this year, to bring the number of owned trading units to 26.
Since the onset of the pandemic, the coffee and food-to-go chain has diversified its sales channels to generate new revenue streams.
In August 2021, SOHO Coffee expanded its online coffee range, introducing a coffee subscription service, three new single origin coffees and brewing products via its online store.