Digital-focused coffee chain Flash Coffee has appointed Grace Surya as its head of marketing in Indonesia to build awareness of the brand across the region
Flash Coffee has appointed Grace Surya as its head of marketing for Indonesia | Photo credit: Flash Coffee
Surya, who has previously held marketing roles at Uber and Coca-Cola, will help to establish Flash Coffee’s presence in the Indonesian market and promote its tech-enabled coffee experience.
The Singapore-based coffee chain has also appointed Aly Ang to senior PR and communications manager, Asia Pacific.
First launching in January 2020, Flash Coffee now operates more than 50 locations across Singapore, Thailand, and Indonesia.
In April 2021, Flash Coffee announced its intention to expand across Asia by opening 10 new stores per week to achieve its target of 300 additional stores in Asia by the end of 2021.
There is increasing potential for domestic and international coffee chains across East Asia. World Coffee Portal data shows the region’s branded coffee chain market grew 5.1% in 2020 to exceed 74,500 outlets, with 13 out of 17 markets achieving outlet growth during the period.