Coffee and food-to-go chain introduces a new visual identity at a store in New York, with plans to roll-out the update across further US locations
Pret's updated US store branding pays homage to the chain's London heritage | Photo credit: Pret A Manger
Pret A Manger has commenced a refurbishment programme of its US stores. The UK-based coffee and food to go chain introduced its updated branding and logo, which pays homage to the chain's London heritage and founding in 1986, at its store on Seventh Avenue, New York.
According to Pret, the store will serve as a testing hub for ‘new ideas, digital innovations, and future propositions’. The update will also enable a simpler, frictionless in-store experience catering to the Pret's Coffee Subscription
service launched in September 2021 as well as a dedicated ‘Pret Pick-Up’ for the chain’s order ahead service.
The introduction marks the beginning of a refurbishment programme across selected stores in New York, Washington DC, and Pennsylvania, Pret added.
“What we’re bringing is that touch of London while serving delicious food with friendly service that lifts you up without slowing you down. It’s been an incredibly tough few years, but we are focused on reinvesting and innovating to improve the customer experience while staying true to what we do best. We’ve got a great future ahead, Jorrie Bruffett, President, Pret A Manger USA.
Founded in London in 1986, Pret operates nearly 600 shops in 11 countries, around of 80 of which are located in the US.