Kuwaiti coffee app partners with Saudi media conglomerate MBC Group to support planned international expansion in 2022
COFE App has partnered with MBC Group, one of the largest media companies in the MENA region | Photo credit: COFE App
COFE App will leverage the substantial media reach of Saudi Arabian media conglomerate MBC Group to promote its coffee shop delivery app in new international markets.
In a press release, Kuwait-based COFE App said the partnership would drive greater visibility of its app across the GCC and MENA regions as the concept prepares to launch in Egypt and the UK in 2022.
“This partnership marks a pivotal milestone for the COFE brand. We truly believe we can become a market leader in the beverage technology space across the region and beyond, and can only reach our goal with the support of the vast network of channels and partners of the heavyweight MBC brand. We are delighted to enter into this long-term agreement and excited for what the future holds for COFE,” said COFE App founder and CEO Ali Al Ebrahim.
Launched in 2018, COFE App enables users to order coffee beverages for home delivery, pick-up and delivery-to-car. The app connects a network of around 4,000 stores from more than 700 prominent coffee chains, including Costa Coffee, Caribou, Dunkin’, Gloria Jeans, in Kuwait, Saudi Arabia and the UAE.
MBC Group is a media conglomerate owned by the Saudi government and headquartered in Dubai, UAE. First launched in 1991, it operates around 17 free-to-air satellite channels and a video on-demand service, which will likely play key roles in promoting the COFE App to new audiences.
“MBC believes that innovation in responding to consumer behaviour is the essence of entrepreneurial digital solutions. MBC is committed to supporting and elevating regional entrepreneurs through visibility,” said Fadel Zahreddine, Group Director of Emerging Media at MBC Group.