Acquisition of Campos Coffee by JAB Holdings-backed JDE Peet’s is expected complete during July 2021, giving the Netherlands-headquartered coffee group a firmer foothold in Australia’s estimated AU$1bn ($780m) coffee market
Founded in 2002, Campos Coffee has grown into a celebrated specialty coffee brand in Australia, available in over 600 cafés and present in multiple channels | Photo credit: Campos Coffee
JDE Peet’s has announced that it will acquire renowned Australian coffee roaster, retailer and coffee shop business, Campos Coffee. The deal, made for an undisclosed sum, is expected to be completed in July 2021.
The timing of the deal coincides with the anticipated completion of JDE Peet’s sale of Dutch branded coffee chain, Coffeecompany
, to foodservice group, Albron.
“The Campos team have built an incredible brand and network across Australia, delivering award-winning and consistently outstanding coffee to their customers. The business is a perfect fit for us, and we look forward to welcoming the Campos team to our world of coffee and tea, learning from each other’s expertise and building on their award-winning coffee experience,” said Albert Moncau, General Manager, JDE Peet’s Australia & New Zealand.
“The transaction will enable the Campos brand to further unlock its true potential. JDE Peet’s has become Australia’s leading pure-play coffee business by respecting the heritage and uniqueness of local coffee brands. We are confident that Campos can and will continue to grow under their stewardship,” said Will Young, Founder of Campos.
Founded in 2002, Campos Coffee has grown into a celebrated specialty coffee brand in Australia, available in over 600 cafés and present in multiple channels including direct-to-consumer and retail. Campos also operates three branded cafés in Australia and two in the US.
In 2020, Campos reported revenues of around $50m and expanded its consumer reach with a new online store and retail partnership with Australian supermarket giant, Woolworths.
The acquisition of Campos Coffee by JDE Peet’s follows the purchase of fellow Australian specialty coffee roaster and café business, Allpress
, by Japanese beverage group Asahi in April 2021.