Costa appoints creative agency Imagination to deliver strategic design support across the UK coffee chain’s 32 markets globally
A Costa Coffee store in London, UK | Photo credit: Costa Coffee
Costa Coffee has appointed creative agency Imagination to deliver strategic experience design across its global portfolio of coffee shops, drive thru sites, travel locations, and Express self-serve machines.
The design agency has been briefed to meet changing consumption patterns in the post-Covid-19 coffee shop market and will work to deliver tailored customer experiences in local markets.
Specifically, Imagination will work to create brand storytelling assets, including localised illustrations, to reflect Costa’s core commitments to premium coffee and sustainability across its global portfolio.
“Our goal is to expand and create an authentic and quality coffee experience globally. We can’t think of a better partner than Imagination to deliver our future stores, leveraging their global expertise to introduce the brand to new markets with tailored and regional designs and create memorable experiences for our customers, said Adam Dunt, Global Creative Design Lead, Costa Coffee.
“We are delighted to be appointed Costa Coffee’s global creative partner at this important stage of their international growth. It’s been a pleasure to work with the Costa Coffee teams, to create exciting and innovative experiences for customers to engage with the brand and enjoy great coffee,” said Antony Parham, Executive creative director, Imagination.
The appointment of a new creative partner comes as Costa Coffee celebrates its 50th anniversary in 2021. Founded in 1971, the UK-based coffee chain has grown into a formidable international business with 4,000 stores across 32 international markets and more than 10,000 Costa Express self-serve units worldwide.
In late-2018, Costa Coffee was purchased
by US beverage giant Coca-Cola from UK restaurant and hotel operator, Whitbread, in a deal worth £3.9bn ($5.4bn).