| Sweden

Waynes Coffee plans further international expansion in 2021

Swedish coffee chain says it will accelerate outlet expansion plans despite the global pandemic, with at least 40 new sites planned across Asia, Europe and the Middle East in 2021

The opening of Waynes Coffee's Shanghai store in early 2019 | Photo credit: Waynes Coffee



Waynes Coffee has announced plans to open ‘at least’ 40 new coffee shops around the world during 2021. The organic-focused coffee chain said “a growing number of requests from franchise partners” had influenced the decision to open around 25 new stores in markets including Germany, Vietnam and Saudi Arabia, with the remainder of the new stores slated for its native Swedish market.
 
“It is a decision we firmly believe in, and we are convinced that people will continue to get together for a coffee and something to eat in a cozy environment or order for take away. Our concept is a perfect match for the new normal we are living,” said Mats Hörnell, CEO, Waynes Coffee.

In Spring 2020 Wayne's launched a new store concept, featuring modulised takeaway service points, faster service counters and a new pre-packaged food range. 
 
In February 2019, Waynes Coffee made its debut in China, where it currently operates a single site in Shanghai. However, highlighting the difficult trading conditions brought about by the global pandemic, the chain exited the UK market in 2020.
 
Founded in Stockholm in 1994, Waynes Coffee operates around 150 stores, with around 70 sites located outside of Sweden. In October 2020, Swedish coffee roaster, retailer and coffee shop, Löfbergs, announced a deal to become the exclusive coffee supplier to Wayne’s Coffee.

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