Coffee and bakery chain trials delivery across 400 stores in New York ahead of planned national roll-out of mobile app-based service
Grubhub's mobile ordering app serves more than 19.3 million active diners across the US and UK
Following an initial launch at 400 stores in New York, Dunkin’
plans to make delivery available at around one-third of its 9,400-plus store portfolio by the end of 2019, with the service extended to around 7,000 stores by the end of 2020. In a press statement, Dunkin’ said delivery would be expanded nationally to cities including Boston, Chicago and Philadelphia, over the coming months.
“We’ve collaborated closely with Grubhub to optimise the service in our initial testing, and we’ve been encouraged by the strong customer response,” said Stephanie Meltzer-Paul, Vice President of Digital and Loyalty Marketing for Dunkin’ US.
Grubhub operates an online and mobile ordering platform providing courier delivery from a variety of restaurant and café businesses. Founded in 1999, the company is now partnered with more than 115,000 restaurants across the US and London, UK, serving some 19.3 million active diners.
Tapping into the popularity of mobile delivery platforms could be potentially lucrative for Dunkin’. The second largest coffee chain in US reported positive sales growth in 2018, but like many firms has suffered flattening footfall and like-for-likes at its bricks-and-mortar stores.
shows convenient service and location as consistently important factors motivating coffee shop purchases among US consumers surveyed, with mobile ordering for food and beverages growing in popularity across developed markets in recent years. In January 2019, Starbucks launched a US mobile delivery service in partnership with Uber Eats across San Francisco, Boston, Chicago, Los Angeles, New York and Washington DC, encompassing around 2,000 of its 14,200-plus US stores.