14 December 2016
Tim Hortons upgrades espresso drinks in Canada
Tim Hortons is testing new espresso drinks in its Vancouver, BC and London, ON coffee shops with plans to launch the new menu nationwide in 2017.
In a statement to CBC news, Tim Hortons Canada President Sami Siddiqui said that the new drink offerings will be ‘made to order with premium ingredients.’
"The unique blend delivers a rich, creamy flavour featuring freshly ground Arabica espresso beans; and the lattes use freshly steamed 100 percent Canadian milk," he said.
Tim Hortons executives announced this switch to coffee shop owners at a franchisee conference last month in Orlando, FL, USA, and encouraged them to purchase new espresso machines in order to prepare the new drinks. This change in the menu brings a new set of challenges for the company as it will have to find a way to maintain its current speed of service while spending more time preparing each drink.
Tim Hortons, owned by Restaurant Brands International Inc., the company that owns Burger King, has not yet announced if it will change the prices of their espresso-based drinks but has said the company is continuously looking for ‘great-tasting new products at great value.’
Tim Hortons’ plans are the latest in a market shift towards more premium coffee, following McCafé’s announcement that it will reintroduce its specialty coffees in America and Starbucks’ unveiling of a five-year plan that includes a global expansion of its Reserve portfolio.