Allegra’s Jeffrey Young to speak at Kaffedagene 2015 in Oslo

Jeffrey Young, Managing Director of The Allegra Group, will be speaking at Kaffedagene in Oslo on 19 November, 2015.

Strong growth is expected in the coffee industry for the Nordic countries according to the Project Café2015 Nordics report released by Allegra Strategies World Coffee Portal.

In the Nordics, coffee is traditionally drunk at home or at work, but the rise of the branded coffee shop market shows that more people are choosing to drink coffee outside of the home. The report shows that 25% of Norwegians and Swedes now visit coffee shops at least once a week, despite drinking more than 20 cups a week at home and work.

The Nordic countries are among the highest consumers of coffee in Europe and the coffee shop market in these regions is expected to reach a total of 1,023 outlets by the end of 2015, with an estimated value of €436 million.

Of all the Nordic countries, Norway has the strongest ‘third wave’ coffee movement, led by two former world barista champions and speciality roasters, Robert Thoresen (Kava) and Tim Wendelboe. This small number of independent artisan coffee shops has a strong impact on coffee trends within branded chains, in particular with single origin sourcing.

Jeffrey will be speaking at 10am to discuss Trends in the European Speciality Coffee Market using insights from the latest Project Café Europe report.

Other speakers at Kaffedagene include Elisabeth Falck (Lecturer, BI Norwegian Business School), Ida Steen (Sensory Scientist, The Coffee Mind), Maja Wallgren (Independent Coffee Analyst) and Anne Lindmo (Presenter, NRK).

Kaffedagene 2015 is run by the Norwegian Coffee Association and is taking place at Støtvig Hotel, Larkollen from 18-19 November 2015.

For more information on Project Café 2015 Nordics report please visit

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