< Previous20ISSUE 01coffee and the retail experience,” says Brok. “As we strive to exceed the expectations of our customers, our stores across the continent benefit from the Roastery’s halo.”With sustained growth in specialty coffee showing no signs of slowing and quality rising across all segments of the market, Starbucks’ bet on premiumisation looks set to future-proof its business for another three decades of growth and innovation.“Starbucks Reserve is an exciting programme for us; it gives the chance to source, roast and taste some of the most beautiful small-lot coffees from farms around the world. What’s more is that through the Roasteries, we can give these coffees a platform and share them with our passionate customers. As the programme grows and our buyers continue to travel the world in search of the next Reserve coffee, we’ll bring even more exciting coffees to our customers,” says Brok.There’s no doubt the Milan Reserve Roastery is a world-class coffee shop experience, guaranteed to pique imaginations and satisfy the most ardent of coffee connoisseurs. But the true litmus test for Starbucks in Italy will be reaction to their humble neighbourhood stores. And the reception for Starbucks’ stores in Milan’s Via Durini, and Corso Garibaldi stores has been astonishing. Both opened to long queues of eager customers in late 2018, with brisk business demonstrating Starbucks’ brand proposition is holding sway with everyday Italian consumers. They may not have the brand firepower of their grand Reserve Roastery cousins, but these stores are the front line of Starbucks’ brand mission and founding principle to ‘inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’.“We’ve been humbled and encouraged by how Italian customers have embraced our brand. But we also know that that success is not an entitlement. We must continue to earn our customers trust and business day-in and day-out,” says Brok.Just as Milan’s coffee traditions provided the blueprint for Starbucks’ revolutionary proposition, the world’s largest coffee chain has the potential to catalyse a new era of Italian coffee innovation. On thing’s for sure, with further local expansion scheduled for 2019, Starbucks looks set to become and established part of Italy’s new coffee culture. Martin Brok is Starbucks President of Europe, Middle East and North Africa COVER FEATUREThe Milan Reserve Roastery is housed in the Palazzo delle Assicurazioni Generali building, built by architect Luca Beltrami between 1897-1901 Photo credit: Starbucks“WE’VE BEEN HUMBLED AND ENCOURAGED BY HOW ITALIAN CUSTOMERS HAVE EMBRACED OUR BRAND“22ISSUE 01 JUL10–11 WORLD COFFEE PRODUCERS FORUM CAMPINAS, BRAZIL AUG01–03 LATIN AMERICAN COFFEE SUMMIT MEXICO CITY, MEXICO NOV08–10 THE LOS ANGELES COFFEE FESTIVAL LOS ANGELES, US11–13 EUROPE & MIDDLE EAST COFFEE SYMPOSIUM DUBAI, UAE SEP04–06 CAFÉ SHOW CHINA BEIJING, CHINA MAR21–23 CAFÉ ASIA 2019 SINGAPORE 23–24 COFFEE & TEA FESTIVAL NYC NEW YORK, US28–31 THE LONDON COFFEE FESTIVAL LONDON, UK28–31 COFFEE MASTERS LONDON LONDON, UKEVENTS Calendar 2019 OCT04–05 NORDIC ROASTER FORUM OSLO, NORWAY11–13 THE NEW YORK COFFEE FESTIVAL NEW YORK, US28–31 MAR THE LONDON COFFEE FESTIVALNow in its ninth year, The London Coffee Festival is Europe’s largest coffee & artisan food event. This year, it’s set to be bigger than ever, with over 260 exhibitors and 30,000 visitors expected. DEC29 NOV–1 DEC THE MILAN COFFEE FESTIVAL MILAN, ITALY 04–06 INTERNATIONAL COFFEE AND TEA FESTIVAL DUBAI, UAE23ISSUE 01 APR10–11 RE:CO SYMPOSIUM BOSTON, US11–14 SPECIALTY COFFEE EXPO BOSTON, US11–14 COFFEE EXPO SEOUL SEOUL, KOREA 12–14 WORLD BARISTA CHAMPIONSHIP BOSTON, US26 UK COFFEE LEADER SUMMIT LONDON, UK29 APR–05 MAY UK COFFEE WEEK UK (NATIONWIDE) MAY02–04 VIETNAM INT’L CAFE SHOW HO CHI MINH CITY, VIETNAM21–22 EUROPEAN COFFEE EXPO LONDON, UK31 SOUTH AFRICAN COFFEE LEADER SUMMIT CAPE TOWN, SOUTH AFRICA JUN01-02 THE CAPE TOWN COFFEE FESTIVAL CAPE TOWN, SOUTH AFRICA06–08 WORLD OF COFFEE BERLIN, GERMANY01–02 JUN THE CAPE TOWN COFFEE FESTIVALA celebration of African coffee in one of the world’s up-and-coming café destinations.11–13 NOV EUROPE & MIDDLE EAST COFFEE SYMPOSIUMCelebrating the UAE’s status as a global coffee destination, Allegra travels to Dubai this year to host the premier Middle Eastern and European coffee business and networking event.26 APR UK COFFEE LEADER SUMMITThe UK’s premier coffee business event, featuring fast networking sessions, Allegra data and insights.11–13 OCT THE NEW YORK COFFEE FESTIVALNew York’s flagship coffee event is back. Celebrating the iconic city’s exceptional coffee, as well as food, cocktails, live music and art on offer, it’s an unmissable event for coffee lovers of all levels.24ISSUE 01Preview: The London Coffee Festival 2019Trade Day, 28-29 MarchBuilt for coffee professionals and leaders from across the coffee industry, the exclusive Industry Day Programme features a series of workshops, seminars, product tastings and other industry-specific experiences. The 2018 festival attracted more than 15,000 heads of purchasing, procurement executives, NPD managers and influencers from companies, including Costa Coffee, Starbucks, Caffè Nero, Leon, McDonald’s, Esquires and Joe & the Juice.The LabWith specific sessions tailored for the barista, café owner, hospitality executive, product specialist and entrepreneur, The Lab line-up is more comprehensive and diverse than ever. Expect interactive demonstrations, workshops and tasting sessions, as well as inspiring talks and lively debates with industry figureheads. Here are some of this year’s speaker highlights:Kick-starting The Lab programme, Allegra Founder and CEO, Jeffrey Young will be hosting ‘BREXIT – A Conversation’. All are invited to this open-chaired discussion about Brexit and what it means for all those working in the hospitality and coffee shop industry.Putting high-profile female voices from across the coffee industry centre-stage, Bianca Tuckwell, Ozone Coffee Roasters; Jacqueline Turner, Kinini Coffee; Agnieszka Rojewska, WBC and Coffee Masters Champion 2018 and Anne Lunell, Koppi Coffee, will discuss the opportunities and challenges facing women across the European coffee industry today. Stay up-to-date with the latest developments in the world of coffee learn about café culture past and present with ‘Coffee and Education’. This fascinating panel discussion will feature Angelo Sportelli, MUMAC Academy; Simon Lewthwaite, Caravan Coffee Roasters; James Wise, Assembly Coffee; Stephen Lovegrove, Compass Group and will be hosted by Professor Jonathan Morris, University of Hertfordshire.Now in its ninth year, The London Coffee Festival is Europe’s largest gathering of coffee aficionados, and this year, it’s set to be bigger than ever. Over 250 exhibitors and 30,000 coffee lovers are expected to join the celebration over four days – here are the key highlights for coffee professionals to watch out forEVENTS25ISSUE 01La Cimbali Sensory Series Cimbali will showcase its coffee know-how and ahead-of-the-curve credentials in a trio of alluring experiences. The Italian legacy brand has long reigned due to its penchant for combining great design with cutting-edge technology and Cimbali continues to push the boundaries of coffee today.Take a seat at the bar and get ready to be guided through a dynamic sensory experience, where you’ll be exploring the influence of design and environment on taste perception. You’ll be taken through three unique cup designs, each one accentuating the different aspect of flavour – aroma, acidity and sweetness. Participants will be treated to a 30-minute session, where they’ll get the chance to taste a new espresso created exclusively for the festival: the Barbarella V, a complex and intriguing flavour that builds on a much-loved blend. Stay curious, ask questions and enjoy this experiential journey. With a La Cimbali expert at the helm, there’s no better foray into the multi-faceted world of coffee.House of CoffeeUndertake the coffee journey from bean to cup; discover raw green coffee beans and learn as they are roasted and brewed using different techniques. With some of the industry’s forefront specialty roasters and educators there to guide you, it’s the perfect first-stop for anyone new to coffee. You’ll get to see, smell and taste your way through the holistic coffee experience. It’s your chance to uncover the chemical reactions behind your favourite flavour profile, perfect your pour-overs and experiment with real coffee liquor.Experts from DRWakefield, Swiss Water Decaf, Giesen and Ikawa, Bodum and Tia Maria will guide you on a complete coffee journey across origin, green grading, roasting, brewing and mixology.Coffee MastersSixteen contenders, eight disciplines, one winner. Judged by a panel of industry figureheads, the fast-paced knock-out battle format of Coffee Masters will see baristas showcase their skills head-to-head across a broad range of disciplines: Cupping, Brewing, Latte Art, The Order and The Signature Drink. Semi-finalists will then compete to create an espresso blend from coffees used in The Cupping as part of the The Espresso Blend discipline. This year’s Head Judge is Anne Lunell, a Swedish Barista Champion, Brewers Cup Champion and the visionary behind Koppi, an internationally respected and well-loved coffee roaster in the Swedish town of Helsingborg, which she founded in 2007 with Charles Nystrand.In 2018, Poland’s Agineszka Rojewska, was crowned Coffee Master at The London Coffee Festival after her World Barista Champion win, and was the first ever female to take the title in London. With a prize of £5,000 on the bar, and the prestigious title of Coffee Master to be won, the stakes are high.Members of the industry are invited to register for a complementary ticket at: londoncoffeefestival.com/accreditation/menu26ISSUE 01ISSUE 01DATAUK COFFEE-FOCUSED OPERATORSNO. OF UK OUTLETS 2017NO. OF UK OUTLETS 2018UK OUTLET SHARE 2018CHANGE2,3262,65549.7%+2.6%95699218.6%- 0.8%67568312.8%- 0.9%83921.7%0%88851.6%- 0.2%60611.1%- 0.1%40410.8%0%38400.7%0%38390.7%0%36380.7%0%Celebrating 20 years of coffee market research, Project Café UK 2019 reveals UK branded coffee shops secured robust 8.7% outlet growth in 2018 to reach 8,149 storesPROJECT CAFÉ UK 201927ISSUE 01ISSUE 01UK FOOD-FOCUSED OPERATORSNO. OF UK OUTLETS 2017NO. OF UK OUTLETS 2018UK OUTLET SHARE 2018CHANGE793*956*34.1%+3.1%35438013.5%- 0.3%1501565.6%- 0.3%1041344.8%+0.7%109953.4%- 0.9%100903.2%- 0.7%60632.2%- 0.1%60592.1%- 0.2%41552.0%+0.4%50521.9%- 0.1%*Only Greggs stores where hot beverages comprise 12.5% of sales are included28ISSUE 01£0.5£0.6£0.7£0.8£0.9£1.0£1.1£1.2£1.3£1.5£1.7£1.9£2.1£2.3£2.5£2.7£3.0£3.4£3.8£4.3£0.0£1.0£2.0£3.0£4.0£5.019992000200120022003200420052006200720082009201020112012201320142015201620172018FORECAST BY 2023£6bn+7781,3821,7842,0302,2122,4462,6832,9663,3033,5513,8184,1054,4134,7455,1025,5045,9896,5847,5008,14901,0002,0003,0004,0005,0006,0007,0008,0009,00019992000200120022003200420052006200720082009201020112012201320142015201620172018FORECAST OUTLETSBY 202310,000+DATAVALUE OF UK BRANDED COFFEE SHOP SEGMENT£ BILLIONSSIZE OF UK BRANDED COFFEE SHOP SEGMENTBY OUTLETSThe £4.3bn UK branded coffee shop segment has achieved 20 years of sustained growth29ISSUE 01ISSUE 01The Future of Coffee MAY Focused on topic-led consumer data, The Future of Coffee provides insight into the latest industry trends for future-proofing business strategies.Project Tea UK 2020 JUNE Utilising in-depth interviews and over 2,000 online surveys, Project Tea measures growth, size and key trends in the challenging UK tea-out-home market.Project Café Middle East 2020 SEPTEMBERAllegra’s ground-breaking analysis of 12 key Middle Eastern branded coffee shop markets.Project Café Europe 2020 NOVEMBER Covering 25 key European countries, Project Café Europe is a comprehensive analysis of the continent’s diverse coffee shop market.Project Café USA 2020 OCTOBER World Coffee Portal’s market-leading study of the highly developed, dynamic and trend-setting US coffee shop market.Project Café UK 2020 DECEMBER World Coffee Portal’s flagship UK report builds on more than 20 years’ trailblazing research into the UK coffee shop market.World Coffee Portal key reports scheduleEnsure your business strategy has maximum impact with our definitive research on the global coffee shop market – the Project Café 2020 series is available for pre-order nowNext >