Latest Reports > Project Kaffee2015 Deutschland

Project Kaffee2015 Deutschland

Following on from the success of the previous Project Kaffee13, as well as the annual Project Café Europe15, Allegra Strategies World Coffee Portal is proud to announce Project Kaffee15 Deutschland.

This is the definitive source of competitive intelligence across the
coffee shop, coffee bakery, fast food, retail and travel retail markets in
Germany which benefits from 16 years of in-depth research on the market.
 

Key Areas Covered

  • German out-of-home branded coffee chain market
  • Key success factors and market trends across specialty coffee
  • Key player profiles, including financial performance, pricing analysis and forecasts
  • In-depth analysis of consumer buying behaviour, preferences, consumption patterns and brand awareness
  • Differences between customer demographics, including age, gender and location
  • Key opportunities and challenges for suppliers
  • Future market trends
 

Methodology

  • Over 3,000 online surveys with German out-of-home consumers
  • 100+ in-depth interviews with industry leaders, including CEOs and Managing Directors of the major coffee chains, bakeries, fast food chains, retailers and travel operators, key suppliers, industry associations and other industry participants
  • Extensive desk research including trade press, company financials and online data sources

For more information and pricing,please call +44(0)20 7691 8800 or download our brochure: