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Project Café2015 Ireland

Project Café Ireland is Allegra Strategies’ definitive annual study on
the highly dynamic Irish branded coffee shop market.

The report helps industry stakeholders and investors understand the social and economic contributions of the branded coffee shop industry.
 

Key Areas Covered

  • Branded coffee-focused and food-focused chain developments
  • Drivers and inhibitors of growth
  • Profile and growth plans of key branded coffee shop players
  • Key success factors for coffee operators
  • Consumer coffee consumption patterns
  • Comparison of coffee beverage prices across Ireland
  • Total market and outlet growth by operator
  • In-depth analysis of consumer frequency, spend, preferences, consumption patterns, attitudes and brand awareness
  • Differences between customer demographics, including age, gender, occupation and location


Date of Publication

1 July 2015

 

Methodology

  • More than 30 interviews with industry leaders, including CEOs and Managing Directors of the major coffee chains, key suppliers, industry associations and other industry participants
  • Over 3,000 online surveys with Irish consumers, all recruited from Allegra Insights independent consumer panel
  • Desk research including trade press, company financials and online data sources
  • Focus on the major branded coffee shop chains including: Insomnia, Costa Coffee, Starbucks Coffee Company and McCafé

 


For more information and pricing, please call +44(0)20 7691 8800 or download our brochure: