The Toby’s Estate app enables customers to pre-order for pick-up, customise food and beverages, earn ‘bean’ loyalty points and pay via contactless transactions | Photo credit: Pinnacle Group

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Toby’s Estate is further catalysing surging demand for specialty coffee and boutique hospitality experiences in the Middle East with the launch of a new mobile app. Developed by the renowned Australian brand’s Middle East franchise partner, Pinnacle Group, the Toby’s Estate app enables customers to pre-order for pick-up, customise food and beverages, earn ‘bean’ loyalty points and pay via contactless transactions.
 
As part of Pinnacle Group’s mission to build a specialty coffee community around the Toby’s Estate brand across the Middle East, the app also enables customers to send gift cards to friends and family, access educational content and donate to charitable causes.
 
The app is currently exclusively available in Kuwait but is poised to be rolled out across Pinnacle Group’s Toby’s Estate stores in the UAE, Saudi Arabia and Qatar.
 
“We developed a mobile app because we wanted to give back to our customers. To this day we have loyal customers that walked into the very first Toby’s Estate location in Kuwait back in 2016 – we wanted to reward those people. However, it’s more than about rewards, it’s about the community that we’re building around the app,” said Tareq Alshaikh, CEO and Co-founder of Pinnacle Group.
 

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The app further demonstrates a commitment by Toby’s Estate to deliver premium specialty coffee experiences across its GCC locations based on the principles of quality, convenience, speed and exclusivity. It also complements the specialty coffee group’s rapidly developing digital eco-system, which in September 2023 saw the first fully digitised and contactless Toby’s Estate store open in Kuwait – a concept poised to be rolled out across Pinnacle’s GCC markets.
 
Founded in Australia by Toby Smith in the late 1990s, Toby’s Estate is a highly respected and pioneering specialty coffee roaster and café group. In 2015 Pinnacle Group partnered with Toby's Estate to franchise the brand in the GCC and now operates 20 outlets across Kuwait, Qatar, Saudi Arabia and the UAE.
 

Download the app here
 
For more information, visit tobysestate.com.au