Starbucks’ New World store in Ho Chi Minh City, Vietnam | Photo credit: Starbucks

Patricia Marques is retiring from her role as General Manager of Starbucks Vietnam and will be succeeded by Ho Mai Ho. 
 

Marques has led Starbucks’ operations in Vietnam since its debut in February 2013, overseeing the coffee chain’s development from a single store in Ho Chi Minh City to its 100-store milestone, achieved in September 2023. 

The Peruvian national joined Starbucks as a barista in California more than 30 years ago, before joining the coffee chain’s international division where she helped facilitate market entries across Asia, Europe and Latin America. 

Although no date has been announced for Marques’ retirement, it is understood Ho has already assumed the role of General Manager. 

Ho has significant FMCG retail experience, including more than 10 years at DKSH Vietnam and Cambodia, where he served as Director of Consumer Goods. 
 

“I am very proud to be a member of Starbucks in Vietnam and look forward to bringing even more new experiences to customers in the coming years," Ho said at a press conference announcing his appointment.  

Starbucks is currently present in nine Vietnamese cities and employs more than 1,200 staff.