The Staffordshire outlet is the franchisee’s 59th drive-thru Starbucks site, with the convenience-focused store format set to be key in 23.5 Degree’s goal of reaching 300 stores by 2027
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23.5 Degrees' new Starbucks drive-thru store in Tamworth, Staffordshire | Photo credit: 23.5 Degrees
Starbucks’ largest UK franchisee 23.5 Degrees has opened its 100th outlet with a store in Tamworth, Staffordshire.
The Southampton-based business, which opened its first Starbucks store in Hampshire in February 2013, is seeking to reach 300 Starbucks outlets across the UK by 2027. The franchisee has more than 20 new sites set to open over the next 12 months, according to its website.
23.5 Degrees was Seattle-based Starbucks’ first UK franchisee and has adopted the coffee chain’s focus on convenience, with most of its stores located on main arterial roads or near to large shopping centres.
The coffee shop operator has invested more than £31.5m ($37m) over the last 12 years through building and buying Starbucks stores. The Tamworth outlet is 23.5 Degrees’ 59th Starbucks drive-thru.
23.5 Degrees achieved 12% sales growth in the 12 months ended 31 August 2022 to reach £75m ($94.6m).
In March 2023, Starbucks said it would invest £30m ($36m) over the following 12 months to open 100 new UK stores with a focus on convenience formats. The coffee chain currently operates more than 1,150 UK outlets, of which approximately 75% are licensed.