Starbucks’ Shell Nakhonchaisri store, Thailand | Photo credit: Starbucks

Starbucks Thailand has outlined an ambitious goal of opening more than 335 new outlets across the southeast Asian country by 2030. 
 

US coffee giant Starbucks began operating in Thailand in 1998 and currently has 465 stores in the country via local operator Starbucks Thailand. 

Nednapa Srisamai, Managing Director of Starbucks Thailand, said the coffee chain will reach 480 stores by the end of 2023 and sees potential for robust outlets growth given Thailand’s strategic location in southeast Asia, strong brand awareness and the nation’s role as a popular tourist destination. 

“We continue to invest in Thailand because we are confident in the country’s economy in the long term. Thailand has been a strategic country for Starbucks in southeast Asia for a long time and we are optimistic about the future of the coffee business here,” she said. 

Starbucks Thailand’s business plan features a range of store formats, including doubling its drive-thru footprint to 100 sites and opening more Starbucks Reserve stores. 

The coffee chain also plans to increase the number of inclusivity-focused Community Stores and lower environmental impact Greener Stores across Thailand. Starbucks certified its first three Greener Stores in Thailand in April 2023 and has set an ambitious goal of operating 10,000 Greener Stores globally by 2025.