India’s Nothing Before Coffee opened 10 new stores in its second quarter as part of its plans to open at least 50 new outlets by May 2024. 
 

The value-focused coffee chain currently has 40 stores across 21 cities, with the new sites marking its largest quarterly outlet growth to date. 

“We are thrilled with the tremendous response we have received from our customers. As Nothing Before Coffee continues to thrive in the Indian coffee market, achieving outstanding Q2 sales and the opening of 10 new outlets, we are excited to unveil our highly anticipated flagship store in Delhi's Connaught Place, which is currently under progress. We can't wait to open its doors to the public,” said Anand Jain, Founder and Chief Operating Officer, Nothing Before Coffee. 

Founded in 2017, Nothing Before Coffee’s outlets predominantly cater to pick-up and on-the-go trade. 

The coffee chain has partnered with franchise consultancy Building Brands for Tomorrow (BBFT) to accelerate its expansion. Nothing Before Coffee said BBFT’s expertise will enable it to secure new investment and scale its franchise network to more new cities. 

BBFT CEO Rohit Singh said there is ‘a significant untapped market for affordable coffee segment brands’ in many parts of northern India, including Delhi, Punjab, Chandigarh and Jammu, which Nothing Before Coffee is seeking to tap into.